Position
Senior Manager - Digital Platform & Campaign Development
Department
Corporate Brand and Marketing
Working Location
Taipa / Cotai
Post Date
05/09/2023
Requirements
• Bachelor degree or above (Digital Marketing, Information System or related field is preferred)
• Minimum of 5 years working experience in Digital Marketing platforms development and maintenance
• Experience in email marketing and advertising campaigns, as well as digital marketing analytics and optimization
• Strong Knowledge of SEO and SEM
• Familiar with OpenCMS, Drupal, WordPress
• Knowledge of HTML and CSS
• Knowledge of digital system, infrastructure, database, and system interface
• Knowledge of photography and videography is a plus
• Proficient in written, spoken and presentation in Chinese and English
Responsibilities
• Monitor and optimize the performance of all digital platforms, manages the Email Marketing channel
• Oversee the design, development and maintenance of all digital platforms
• Recommend and implement the best digital UX for customers
• Responsible for the SEO strategy and optimization
• Assist in data analytics to optimize the speed and performance of the digital platforms