SJM Job

Position: Senior Executive - Digtial CRM and Analytics
Department: Brand Development and Marketing
Working Location: Taipa / Cotai
Post Date: 15/04/2024
Requirements: • Bachelor Degree or above in Marketing, Digital, Communications or Information Technology or related field preferred
• Minimum of 2 years working experience in similar positions in Casino industry preferred
• Player programs in the Casino industry (CRM, CDP & MDP formation, Redemption structure and rebates, structure of loyalty programs)
• Any certificate related to channel management is preferred
• Knowledge of ‘customer journey’ development and optimization
• Experienced in projects in the area of cross marketing channels
• Knowledge of CRM, MS Office, and other modeling reporting tools preferred
• Ability to analyze operational data and provide insights to managers
Responsibilities: • Assist managers in formulating and driving the online and offline CRM strategies to maximize customer loyalty and ROI
• Assist managers in implementing communication and information to customers on a personalized level, at the right time with right message that fits the individual customers’ needs
• Assist managers in the execution of key marketing channels thru Marketing Distribution Platform, including but not limited to Direct Mailing, SMS, We Chat and other types of social media
• Generate new ideas for channel optimization
• Evaluate existing marketing channels and recommend changes for improvements
• Analyze channel related KPIs related to channel penetration effectiveness and efficiency
• Provide suggestions based on analytical results in a productive manner
• Create daily, weekly, monthly tactical and analytical reports in a timely manner to managers for use in channeling strategies
• Work with other departments / teams in executing channeling market strategies to support CRM initiatives

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