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- Senior Manager - Loyalty Marketing
- Position
- Senior Manager - Loyalty Marketing
- Department
- Brand Development and Marketing
- Working Location
- Taipa / Cotai
- Post Date
- 26/06/2019
- Requirements
-
Higher diploma or bachelor degree in Business Studies, Management, Marketing or related field
Minimum 7 years of working experience in customer service or marketing related field
Good command in both spoken and written English and Chinese
Experience in front line customer service management and hospitality/ tourism-related marketing in Macau, China or Asia is a must
Must exercise on executive presence; perform his/her duties using honesty and fairness and have the ability to inspire all team members to provide highest levels of customer services and standards
- Responsibilities
-
Work closely with various marketing divisions, guest services, Finance, IT, revenue management, hotel, casino and non-gaming operations in the development of integrated loyalty program of the property
Assist in developing an effective loyalty program including program strategy, card tier qualifications and program system infrastructure
Assist in pre-opening preparation for loyalty program including research, procurement, systems and process integration, testing and training
Develop and maintain a customer database of high value and integrity through quality membership sign-ups in line with department goals and strategies
Communicate regularly with Marketing Services team to develop appropriate marketing communication plans and collaterals for loyalty marketing initiatives and to enhance the loyalty program awareness
