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- Senior Analyst - Digital CRM and Analytics
- Position
- Senior Analyst - Digital CRM and Analytics
- Department
- Corporate Brand and Marketing
- Working Location
- Taipa / Cotai
- Post Date
- 21/06/2024
- Requirements
-
• Bachelor Degree or above in numerical field, Mathematics and Statistics
• Minimum of 2 years working experience in digital marketing analytics
• Experience working with digital analytical tools
• Experience in CRM data analytics, data segmentation, and data modeling
• Excellent analytical and data management skills
• Knowledge of digital marketing and all of its touch points
• Knowledge of common internal and external data sources
• Experience in using Intra-Internet
• Strong knowledge in Chinese culture and internet trends
• Good command of both spoken and written in English and Chinese
• Good PowerPoint, presentation, Word, and Excel skills
- Responsibilities
-
• Setup and manage the tracking codes and tagging structures on all digital marketing touch points
• Manage and summarize data from various internal and external data sources
• Develop and manage databases, data collection systems, data analytics and other strategies that optimize all marketing touchpoints and campaigns
• Report, analyze and make recommendations for improvements of all digital marketing activities
• Develop the Digital Marketing reporting standards for regular performance tracking and evaluation
• Assist and support in brand services and marketing services of Grand Lisboa Palace project with special emphasis on developing and managing digital marketing campaign timelines along the critical path
• Work with both internal teams and external service providers to ensure smooth running and communications on all marketing projects
