SJM Job

Position: Senior Manager - Loyalty Marketing
Department: Loyalty Marketing
Working Location: Taipa / Cotai
Post Date: 09/01/2024
Requirements: • At least 6-8 years of work experience in marketing-related or customer service field
• Experience in the hotel, casino or integrated resort industries is preferred
• Must possess a strong work ethic and be a hands-on and results-oriented leader who is committed and determined to achieve established goals and objectives
• Must have the cognitive ability to deal effectively with people under high demanding conditions. Must be able to accomplish all assigned duties and work in conjunction with peers in a positive manner
• Must be a creative thinker who can develop new and exciting ways to provide or project value to our guests/members
• Strong visual merchandising background preferred
Responsibilities: • Assist in strategzing, planning and developing the loyalty program including program structure, tier benefits and set up of a comprehensive and rewarding redemption structure and process to reduce program liability and offering more choices to instill members’ loyalty
• Analyse the database including members’ profile, frequency of visit, spending pattern, redemption records, behaviour data to offer member exclusive deals and special direct offers to members
• Develop, plan and organise special redemption events/promotions for members. This include collaboration with leased retailers and suppliers
• Collaborate with external companies, SME and develop plans to offer discount or special promotions to members
• Work closely with internal departments, leased retailers, external entities and SME to enhance members excluvie offers, benefits, discounts and privleges for members
• Continuously liaise with leased retailers to opt-in and participate in the Loyalty Program and offer benefits to to members
• Anaylyse members redemptions and continuously work with internal departments and external entities to offer wide range of choices for our members
• Maintain good relationship with inventory suppliers for supply of most updated/trendy inventory products
• Plan and develop processes/workflows for smooth redemption of points/dollars at participating outlets
• Continuously review or evaluate the Loyalty Program functional system and conduct necessary system testing including enahncements to smoothen the redemption process
• Conducting periodic reports and consolidate customers’ feedbacks and comments to analyze the effectiveness of the loyalty marketing program/redemption, and recommend improvement actions.
• Keep abreast of market insights and ongoing competitors review to strengthen loyalty marketing strategies for continuous improvement of the program

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